SEO is The Best Way Of Online Marketing

Freelance SEO consultant Sydney has become obligatory towards the growth of a website. It is very similar to the umbilical cord that is wrapped around the neck of a child. It is just that the chord can be cut once the baby is delivered but online marketing cannot be stopped. It has to be the albatross that is forever hung around the neck of the ancient mariner. Internet marketing has become an integral part of website growth and has ensured that the website remains in contention towards phenomenal growth, visibility and excellence. SEO Services ensure that internet marketing and optimization go in tandem and create a rippling effect. Being a by-part of the latter, SEO optimizes a website and takes it to the top of the search rankings.

SEO India services are the best way to optimize a website. The services take hold of the website and hold it firmly until it reaches the zenith. The features deployed, the links submitted and all the tagging done, serves as a vital concoction towards website growth and ensures that it has an invigorating journey towards the top. In a certain sense, it also markets the website well. During the journey of reaching the top, the website gains fame when it climbs the ladder and comes to the attention of rivals and web users constantly browsing the web for better services. It also gets noticed by users who are very finicky about the quality of service as well as being rank conscious.

Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one task. The website is optimized and fame too comes along the way. The moment recognition starts coming in, calls starts pouring in for business initiatives. Potential clients are interested in knowing the service that the website has to offer and show a lot of inquisitiveness regarding the content of the service. Online marketing happens along the way as word about the website is constantly spread by the client to other prospective associates as well. The service gets noticed and reported and others too want to try it out.

This all results in a terrific promotional activity where the website rises, becomes famous and gets the promotion that beckons. It keeps getting marketed on the way to the top and does not have to do something special to go the distance where it is assured of the fame that any website administrator could ever envisage for his site. SEO India is the undisputed king of online marketing and in comparison to all those online marketing features it scores head and shoulders above them. It is just that it is a domain in itself and has never been promoted as a feature of internet marketing.

Storyboarding Your Film

Before you create your film storyboards, you have to perform certain tasks and make certain decisions. First, begin by evaluating your screenplay and picturing it in terms of separate shots that can be visually translated into individual storyboard panels. Then you determine what makes up each shot and also which images need to be storyboarded and which ones don’t. After you start storyboarding, you’ll need to determine whether you’re shooting for a TV movie or a theatrical release, which will ultimately affect the frame dimensions of your panels. There’s an awful lot of information regarding storyboarding that needs to be understood if you want to become a storyboard artists on any type of production, whether it’s just for yourself, a school project, a freelance job, a short film

Breaking down your script

The task of turning your screenplay into a film can be very overwhelming. But remember, a long journey begins with a single step, so begin by breaking the screenplay down into small steps, or shots. A shotis defined from the time the camera turns on to cover the action to the time it’s turned off; in other words, continuous footage with no cuts. Figure out what you want these shots to entail and then transform those ideas into a series of storyboard panels. Stepping back and seeing your film in individual panels makes the project much less overwhelming.

Evaluating each shot

You have several elements to consider when preparing your storyboards. You first need to evaluate your script and break it down into shots. Then, as you plan each shot panel, ask yourself the following questions:

  • What is the location setting?
  • How many actors are needed in the shot?
  • Do you need any important props or vehicles in the shot?
  • What type of shot (close-up, wide-shot, establishing shot, and so on) do you need?
  • What is the shot’s angle (where the camera is shooting from)? Is it a high angle? A low angle?
  • Do any actors or vehicles need to move within a frame, and what is the direction of that action?
  • Do you need any camera movement to add motion to this shot? In other words, does the camera follow the actor or vehicles in the shot, and in what direction?
  • Do you need any special lighting? The lighting depends on what type of mood you’re trying to convey (for example, you may need candlelight, moonlight, a dark alley, or a bright sunny day).
  • Do you need any special effects? Illustrating special effects is important to deciding whether you have to hire a special-effects person. Special effects can include gunfire, explosions, and computer-generated effects.

Creating a shot list

After you determine what makes up each shot, decide whether you want to storyboard every shot or just the ones that require special planning, like action or special effects. If you want to keep a certain style throughout the film — like low angles, special lenses, or a certain lighting style (for example, shadows) — then you may want to storyboard every shot. If you only want to storyboard certain scenes that may require special planning, keep a shot list of all the events or scenes that jump out at you so that you can translate them into separate storyboard panels. Click here on how to become a good storyboard artist.

Increase Profits By Mastering The Ways Of Super SEO

The Internet is like a corn maze. The following article are going to help you some basic and great tips about SEO. Our SEO consultant Sydney brings impact to your site upon doing a site auditing.

To improve your search engine rankings, include a myriad of keywords, including misspellings, in the “metatag” area of your website setup. Search engine bots will find analyze these meta tags and you will show up in a much larger amount of searches. For example, say your site’s keyword is “cat food.” In addition to “cat food, you could use rabbit,” “eyeglasses” and “eye glasses, rabbits and rabbitt.

Keyword density is important when you optimize a web page for search engines. To keep out of trouble, try to keep your total keyword content to under twenty percent of any given page.

This is very useful for clients who found you through YouTube.

Avoid using Flash on any website you wish to apply SEO. Flash can not be read by the spiders and won’t be read. You must make your content that is readily visible at all times.

Once you’ve selected the keywords you’ll be using on your site, you should put that key phrase in your title. Your title should be relevant, in addition to containing keywords, since it’s the first thing a visitor will see when deciding whether to visit your site. This ensures that you get hits based on because it best fits what the search engine user typed in.

Learn all you can about the different benefits of free social media and how it can benefit your SEO planning.There are many sites other than Facebook or Twitter and Facebook. There are specialized social media sites which may fall within your niche. Join ones that you find relevant and use them to drive more traffic to your site.

You site should be easy to read and navigate.

Don’t duplicate any content and avoid being flagged as spam. Know that you could be using duplicate content without even knowing it. Using the same product descriptions on several pages could save you time, but could be flagged as spam.

Keep your site’s focus to a dozen or so main keywords and phrases that your site is about. Use online analytical tools to figure out which keywords will bring in the most traffic.

Use online ads through sites such as adwords or AdBrite. DIY SEO does not be enough for some major ranking increases. These advertisements will increase your traffic. Using a product by Google could brings great traffic to your site’s rankings.

Once this is something you accept and you can see if your design is flawed in any way, you can improve them and increase the output of your business. Don’t ever allow your SEO results.

If you are on a shared server, you need to make sure that a banned site doesn’t share the same proxy. If you do share your proxy with a site that is banned for spamming or other fraudulent activities, your rankings could be lowered, or in some cases not indexed at all.

Use search engines to help you gain more visitors to your website. Making your website spider friendly is imperative for success. Spiders are not able to “read” pictures, so having a descriptive tag on them is important. Be sure to write a description that is rich in keywords.

On-page SEO is essential when it comes to marketing articles, so do your research and optimize your site. Ranking high with the search engines and making the first page is how your site gets seen instead of overlooked, you need to stay informed about the latest practices concerning search engine optimization.

Make sure to use a language meta tags if you are writing in something other than English. This can raise your rank when someone searches in search engine results that language.

Your page ranks go up when visitors remain on your website for extended periods.

You should leave informative and helpful comments on blogs that relate to your business. If you put a good and meaningful comment on a blog, the blog owner may allow you to have your link there. You should make sure you leave links that are on relevant sites and not places where your links don’t apply because you want to add something to a site, and the comments you leave should add something of value to the other site.You will find it easy to spread around comments and links on blogs where you’re familiar with the subject.

All of the links on or associated with your site should include keyword phrase. This can help search engines rank your site content is relevant to your targeted keywords. You should make time to go through your site includes internal links that use keyword links.

For example, if you own a baseball blog, you can write articles about collectible baseball items, baseball players, or even equipment for playing baseball. When you include a variety of information types on your niche, you increase your search engine exposure and will gain a greater number of visitors to your site.

If you are going to use link directories to get links back to your site, make sure to use ones that have high quality links, along with legitimate blogs and websites. Many directories are design flaws or are simply out of bad ghost sites on them. Make sure you research every link before affiliating yourself with other quality sites.

Make different gateway pages relating to your business and site. Gateway pages will help you get people onto your site from a variety of searches.

Include many keyword phrases throughout your site.This will allow you to maximize your domain now. Your site needs to point back to the keywords you want to be searched.

For example, including tips of how to use a product in new ways, or post a useful article about how to use it or how it has changed the lives of certain people.

So make some time to develop your plan and set it into action. If you don’t rush things, you will be a success. Click here to ask our SEO experts about your site rankings.

Storyboard Artist (Film)

Storyboard Artist take a screenplay and turn it into a series of illustrations, like a comic book.

The lowdown

Drawing a series of pictures to represent a script or screenplay
Working with the Director to turn their vision into reality
Using computer drawing and storyboarding software

Is this role right for me?

To do this role, you will need to:

  • have basic technical knowledge of film cameras and lenses
  • know about the Director’s role
  • be skilled in image manipulation packages
  • have excellent drawing skills
  • be able to think cinematically
  • have excellent communication skills
  • visualise perspective and 3D space
  • visually interpret other people’s ideas
  • draw and work quickly when required
  • know about relevant health and safety legislation and procedures

What does a Storyboard Artist do?

Storyboard Artists take a screenplay and turn it into a series of illustrations, like a comic book. This helps the Director get a clear idea of exactly what they want to achieve and shows what’s needed, e.g., prosthetics for make-up, Computer Generated Images (CGI) for visual effects, props for the Art Department, etc.

Storyboards are mostly needed on films with large amounts of action and/or CGI, where complex chase, fight or battle scenes need to be visualised and carefully planned. Many big budget feature films are storyboarded before shooting begins. Although some say this stifles the creative process of directing a film, it is a sensible way of avoiding overshooting and spiralling budgets.

Storyboard Artists usually start work early in the production process. After reading the screenplay, they meet with the Director to discuss the mood and atmosphere of any scenes to be storyboarded.

During this process, Storyboard Artists must visualise the scene from the camera’s point of view, working out the characters’ positions, who or what else is in the frame and from what angles they are seen and imagining their feelings.

After delivering the first few illustrations, Directors usually allow them to suggest their own ideas for the next scenes, although some Directors already know exactly what they want and use storyboards as a reminder rather than as a template.

On big budget films, two or three Storyboard Artists may be employed full-time, usually in art department offices at film studios, where they can examine any models of the sets and photographs of various locations, and ask the Production Designer any questions.

Although most Storyboard Artists still prefer to use pencil and paper rather than draw onto a computer screen, they use computer software packages such as Photoshop to collate and change work easily. Many storyboard software packages are available, e.g., Storyboard Lite, Frameforge 3D Studio and Storyboard Artists & Storyboard Quick.

Storyboard Artists work on a freelance basis.

Will I need a qualification?

You will usually need a degree in fine art, graphics or illustration. Or, you could take a degree in animation, which would usually include storyboarding.

You could also take a short course in storyboarding.

If you’re trying to find work in this area, it is vital to have as much drawing experience as possible and a strong portfolio of work.

If you are considering taking an animation or graphics course in higher education, the following courses have been rigorously assessed by the industry and awarded the Creative Skillset Tick for the high standard of education they provide and the degree to which they prepare you for a career in the Creative Industries:

Animation courses awarded the Creative Skillset Tick

Graphic Design and Visual Communications courses awarded the Creative Skillset Tick
What’s the best route in?

You could start your career as a Graphic Artist, Illustrator or Graphic Novelist; or work in Design studios or Animation before making the move to film storyboarding.

It’s helpful to make contacts with Storyboard Artists and Production Designers, however, there is no typical career route to becoming a Storyboard Artist.
Interested? Find out more…

British Film Designers Guild
The American Cinematographer Manual has regular features on film design and digital production techniques


Ken Adam: The Art of Production Design (Faber and Faber) by Christopher Frayling
Production Design and Art Direction (Focal Press) by Peter Ettedgui
By Design: Interviews with Film Production Designers (Greenwood Press) by Vincent LoBrutto
Film Architecture: From Metropolis to Blade Runner (Prestel Publishing Ltd). Edited by D. Neumann 2001
Filming the Future (Aurum Press Ltd) by Piers Bizony
The Invisible Art: The Legends of Movie Matt Painting (Chronicle Books) by M. Cotta Vaz and C. Barron

Anybody Can Learn Search Engine Optimization

You have reached the decision to focus on SEO.But, since there is so very much to learn, finding a good place to begin can be difficult.Below are a plethora of techniques that you going and better organized in your site. A freelance SEO consultant Sydney is also in full service usually working for a full time in an SEO company, most of them are well verse in SEO.

Pay-per-click models can be an effective affiliate marketing. This is the simplest service that can be provided to affiliates, so it pays comparatively little, but those small profits can compound rapidly.

This will mean you need to repeat keywords as often as possible while not breaking up the flow of the writing. Since the search engines rank pages based in part on the density of various keywords, your site’s search engine rankings should improve dramatically.

You can do this happen by making a robots. txt file and incorporating it into your root directory. This will prevent the search engines from getting to certain things that are on your website.

When making URL names for each page, it’s important to know that spiders cannot read dynamic language or session ID names. This makes it harder for search engines to find your website, so be mindful and establish relevant names for all your URLs.

This information comes from metrics like Quantcast scores. Discussion areas are a good way to interest visitors in spending time on your visitors.

Meta description tags are an extremely useful tool for optimizing your website. Meta tags should relate directly to your website on results pages of major search engines. The content that you use on your meta tag should be brief and relevant. This type of tag usage will help to draw in more visitors to your website.

Use descriptive title tag to make sure that the search engines will understand your page content. Your title tag should be 60 characters or less, as this is the limit of the majority of search engines. They will also tend to give less importance to terms at that point.

Include quality keywords in each page’s URL.

Learn about the different benefits of free social media and how it can benefit your SEO planning. There are many more social networking sites other than Facebook or Twitter and Facebook.There are specialized sites which may fall within your website achieve recognition. Join the relevant sites and use them to drive more traffic to your site.

Research information about keywords before you know what to write. Learn which particular keywords should be utilized as you to incorporate into your website. Keyword research will allow you to understand what people use to navigate in your particular categories.

Don’t duplicate content and avoid being flagged as spam.You may be duplicating content and aren’t even aware of it.Using the same description is easy, but the search engines can’t differentiate between that and spamming.

Use videos along with a video sitemap to increase the SEO of your website. You can use of videos to familiarize your visitors with your staff and with your product. Post the video and label it with good keywords. After building your video sitemap, submit it using Google Webmaster Tools. This should glean you plenty of new customers.

Javascript within your page is an option, but a search engines software won’t work with it too well. Java can add a lot of customization to your site, but be sure you know that a search engine will see your site differently because all crawlers take in different information.

The free publicity given from these services will increase of website traffic.Always take up free advertising venue.

Using keywords that go with your subjects will help search engines find your site easier. This makes it more likely for people to find your website. Your focused keyword should be repeated several times in the article’s text, and in its summary and title, depending on the length of the article.

You need to use anchor text properly when you’re trying to make interlinks on your site. There are some common words that you shouldn’t use because they’ll not help your SEO endeavors. Learn about what words to use with the help of websites available that explain it in detail.

Remember that it takes time to see SEO efforts. It is normal for you to expect to see quick results after putting so much effort into your work. You must understand that building a presence requires hard work and time.

Search engines aggressively penalize sites that use black hat search rankings. Be advised and ethically hone your SEO strategies.

Using keywords in your structure and content will increase your ranking on most search engines.

Link directories should contain high value links and legitimate sites, so they should be real. Many directories have lots of date. Exercise caution whenever you chose connections.

This will help increase your rankings by search engines. Meta tags can be considered search engine call tags, because they are shown below the website hyperlink. Most systems provide boxes where you can add meta description for each page.

If your the webmaster of a business site, inform the CEO that he/she could attract more traffic to his/her business’s website if he/she started an interesting blog. People like hearing from important members of the company.

If your site is mostly videos, realize that crawlers will have trouble finding these, even though they could have new and relevant content. To practice better SEO for videos, use a site map page that lists the videos.

For instance, including tips of how to use a product in new ways, or including user reviews will increase your search engine ranking.

Content is the most important when it comes to search engine success.Your content should be written well and be not too long, focused on your keywords and high quality.You should always use correct grammar. When you content is well written, it helps to have great content on your site.

Since you’ve read this information about search engine optimization, you should now feel better moving forward. This is a lot of information, but at the very least, you know how to get started in improving SEO on your website. You will always be able to review this information when necessary. Most SEO goal is to be on top of search engine, click here and contact us how to be on top.

Keystone Meats Solves Kitchen Dilemmas During National Beef Month

LIMA, OH (April 30, 2018) – Keystone Meats, a fourth generation family brand offering premium quality canned protein and meal solutions, celebrates National Beef Month with its “What’s Your Beef?” campaign that shines a light on relatable kitchen faux pas. Throughout the month of May, consumers are invited to visit and choose from many frustrating kitchen fails for a chance to win premium, all natural meats. One grand prize winner will be awarded a year of Keystone products, including the brand’s premium canned meats, soup bases and broths. Additionally, three runner-ups will receive a sample pack of product, consisting of one can each of Keystone beef, chicken and pork, as well as a beef and chicken soup base and beef, chicken, and turkey broths. Consumers can enter online now through May 31st. An ideal night meals can enjoyed in a peaceful kind of restaurants.

Inspired by today’s busier-than-ever families, Keystone Meats, committed to producing premium recipe-ready beef, is hosting a campaign to ease common kitchen stressors. From quick recipe tips for those short on time, or hacks to make the most of your small kitchen space, Keystone Meats is here to answer those age-old cooking questions and solve consumers’ beef in the kitchen.

“Our key consumers are busy families looking for easy, timesaving recipes,” shares Peter Dorley, President of Keystone Meats. “By addressing common problems in the kitchen, we are offering meal and cooking solutions to families who experience these every day dilemmas. This campaign showcases how Keystone Meats can be the perfect solution for families.”

To enter, consumers can visit between May 1st and May 31st by entering their email address and selecting their biggest frustration in the kitchen. Keystone Meats will provide a simple meal solution and resolve the kitchen “beef” for good. More info on choosing the best restaurants in a place your spend your vacation.

About Keystone Meats

For over 60 years, Keystone Meats has been producing quality all natural lean meats without artificial ingredients. Mealtime is made easier with high quality products, including the brand’s highly acclaimed beef, chicken, pork and turkey. Made with no added water or artificial ingredients or preservatives, each canned protein is fully cooked, recipe ready and ready to eat.

Storyboarding Tips: How To Storyboard Effectively

You’ve made a storyboard for a project, assignment, or idea and yet something seems to be lacking. You’ve got a great story and covered all the topics you need, but you still have this feeling that it could be even better. Look no further! This article will teach you all the tips and tricks you need to make your storyboard the absolute best it can be! Storyboard artists storyboard software gives film and video professionals a fast and efficient way to create professional storyboards and animatic storyreels.

There are many subtle things that go into storyboard creation that add monumental value and create a professional look:

  • Layout Efficiency and Cleanliness
  • Character and Prop Positioning
  • Cropping and Layering
  • Color and Effects
  • Consistency

Layout Efficiency and Cleanliness

Any storyboard, no matter how good the content, can be ruined by a badly organized layout. The layout is the way scenes, characters, text and objects are arranged in the cell area. Using the space to its fullest and balancing all the components creates an aesthetically appealing final product.

Character Positioning

More often than not, storyboards are character driven, meaning the the action is propelled by the characters. Your storyboards rely heavily on those key characters, and if they are missing emotion and intrigue, your story will be as well.

Be sure to take advantage of our character poser which allows you to change the expressions, arms, and legs of your characters. Body language is crucial when trying to express emotions or ideas with a character.

Cropping and Layering

By layering objects and taking advantage of the ability to crop characters, scenes, and items, a whole new dimension of storyboarding can be reached. By incorporating cropping and layering, you can create the illusion of forefront, middle-ground and background. This illusion keeps your storyboard from being flat and two dimensional.

Coloring and Effects

Storyboard That offers special effects that can be added to individual objects or an entire scene. Using sepia and black and white filters can give the illusion of the past, an imagined situation, or a memory. There are also textured effects available that add canvas bumps or diffuse light. There is also a pencil option to make your storyboard look more like a sketch!

When creating your storyboards, it is important that you have fun and enjoy the experience. Using these tricks, tips, and ideas can make your boards “pop”, but it is your vision and input that really makes your final piece worth showing off! Read more on how to be a good artist.

Cocoa Powder Market: Product Innovation and Differentiation to Underscore Significant Growth Opportunities

A freshly compiled business intelligent report, titled “Cocoa Powder Market Forecast, Trend Analysis & Competition Tracking – Global Review 2017 to 2026” has been publicized to the vast archive of Fact.MR online repository. This 170-page study delivers all the vital details and information required to know about cocoa powder market current as well as future prospects. The analysts of the study have gone through extensive research methodologies in order to generate data and information that reflects the latest market undercurrents and industry trends. For a deeper understanding of the market, a sub-category level analysis has been elaborated, by which readers and investors of the report will able to know that where the market stands to gain. Successful BBQ events depends on the chefs who prepares the food.

With the increasing production of chocolate and confectionery products, demand for cocoa powder will continue to increase among the leading food and beverage industry. Consumption of cocoa powder is likely to remain high with the shift in preferences of various health conscious customers. Individuals prefer spending on food products rich in health-benefiting ingredients such as cocoa powder. In order to expand their customer base, leading firms are focusing on incorporating innovative flavors and ingredients in the food products.

As consumption of cocoa powder benefits the health of customers, leading food manufacturers are looking to opt for cocoa powder as an important ingredient. Demand for cocoa powder continues to remain pervasive in the food and beverage industry with the prevalence of cardiovascular diseases. Besides food and beverage industry, leading cosmetic and personal care industries are also focusing on utilizing cocoa powder as an important ingredient for skin care products. Through product innovation and differentiation, leading firms are focusing on attaining a competitive edge in the global market.

Global Cocoa Powder Market to Account for Over 1,315 ‘000 Tonnes in Terms of Volume By 2026-End

Fact.MR states that the global cocoa powder market is projected to account for more than 1,315 ‘000 tonnes in terms of volume by 2026-end. Increasing production of chocolates and confectioneries has led to a surge in demand for the cocoa powder in the food and beverage industry. As cocoa powder is rich in vitamins and minerals, leading manufacturers are utilizing it as an important ingredient for enhanced flavor in food products. Also, consumption of cocoa powder food products benefits the cardiovascular health of customers. In order to offer enhanced customer experience, leading firms are focusing on utilizing cocoa powder for food innovation. Food manufacturers are utilizing cocoa powder to produce confectionery syrup and chocolates. These products are further used as an important ingredient during the production of bakery products. In addition, demand for the cocoa products will continue to remain high in the cosmetic industry. Leading manufacturers in the cosmetic industry are focusing on utilizing cocoa powder for the production of various cosmetics and soaps. Attributed to various health benefitting features, demand for the cocoa powder will also continue to remain high for the production of various creams, scrubs, ointment, lotions, face masks, and facial toners. Also, increase in production of other skin care products such as massage oils, bath bomb products, and lip balms has led to an upsurge in demand for cocoa powder as an important ingredient in the cosmetic industry. To remain on the forefront of the global market, leading companies are focusing on incorporating innovative flavors in the food products.

With the growing production of hot beverages such as hot chocolate and hot coffee, demand for cocoa products will continue to remain high in the beverage industry. In terms of volume, beverage will account for a major share in the global market by the end of 2026. In addition, beverage is expected to register the fastest growth in the global market throughout 2026.

Sales of the confectionery products will continue to remain high through distribution channels globally. In terms of volume, distribution channel is expected to record for a significant share in the global market by the end of 2026. More info on how to organize a bbq food festival in your town.

Leading players in the global market are Dutch Cocoa, Touton, Swiss Chalet Fine Foods, Barry Callebaut, Cargill, Inc., Olam International, Cocoa Processing Company, Mars, Inc., Nestle, Ghirardelli, and Hershey’s.

Photography How To Make a Storyboard For Video

Have you ever come up with a great idea for a video, but had trouble explaining your creative vision to the client? Do you worry the production crew won’t capture the exact shots and angles you have in mind? Storyboard artist draw scenes explaining the story. They are visual storytellers.

You need a storyboard!

What Is a Storyboard?

A storyboard is a tool for sketching out how a video will unfold, shot by shot. It looks like a comic strip.

Each square represents a single shot. It shows who or what is in the scene, what’s being said, and any text or graphics that appear on the screen. As you read through a storyboard, you should be able to “see” the video playing in your head.

Why Create a Storyboard?

A good storyboard serves two main functions: planning and communication.

When you storyboard a video, you’re creating a plan for production. It’s tempting to just pick up a video camera and start recording, but without a road map you’ll waste time, money and energy.

A storyboard forces you to visualize the shots you’ll need, the order in which they’ll appear, and how the visuals will interact with the script. It’s much easier to hash out the details during pre-production than it is on location, when the clock is ticking on an expensive production team (or worse, after everything’s been shot!).


Another challenge of team productions like video is communication. With a storyboard, you can show a client or production crew exactly what you have in mind. No more wordy explanations or charades!

The storyboard will change as team members offer feedback and the project evolves. It’s an essential tool for making sure everyone involved is on the same page.

Shots and Cuts

After cameras and lenses, every video storyteller has two essential tools: shots and cuts. These two tools are much, much more important than the gear you use.

A shot is a clip of video. It has a beginning and an end, but beyond that it can be any duration of time (so long as it is unbroken) and contain anything you like. Shots choice is the fundamental expressive tool of video storytelling, and there are many different kinds of shots you can make. How you make your shots is the main signal your audience to feel a certain way when they watch your video.

A cut is the end of a shot. Cuts are your essential narrative tool. The way a shot ends, and then how the next one starts, is the main way that video tells a story. Good cuts create continuity and cohesiveness, and keep the audience engaged with the story. You decide when to make a cut twice: once when you are recording your original video clip, and again in post-production when you trim down and edit your clips together.

Making good shots and cuts is harder than it sounds! It’s especially hard to do them well without a plan.
How To Make a Storyboard

A storyboard doesn’t have to be an elaborate work of art. Here’s how to make one:

Step 1: Create a Template

Draw a series of rectangles on a piece of paper, as if you were creating a comic strip. Make sure you leave room for notes or lines of script under each rectangle.

Step 2: Add the Script

Under each rectangle, write the line of script or dialogue that corresponds to that scene.

Step 3: Sketch out the story

Don’t worry if you’re not an artist – simple stick figures will do the trick. You can indicate movement with an arrow. A bad drawing is better than no drawing!

If you don’t want to sketch the shots by hand, you can use photographs or images cut from a magazine. There are even storyboarding tools online where you can select characters and settings, add speech bubbles and text blocks, and even record audio. Be warned, though – they’re tons of fun, and you can waste a lot of time!

Step 4: Add Notes

Finally, add in any notes about each scene. This might include a description of what’s happening, camera angles or movement, and any special effects. Don’t forget about audio like music or sound effects.

A Few Last Storyboarding Tips

Finally, don’t be too cautious about your storyboards. Take some chances. Draw quickly and sloppily if you feel inspired and need to get your ideas down on paper. You can go back and work on your storyboards. Have fun with your storyboards, they’re the perfect tool for letting your imagination work.

Here are a few more storyboarding tips:

  • Use rectangles that are the same aspect ratio as video, 16:9.
  • Number each rectangle for easy reference in discussions.
  • Bone up on the standard shot types used in video before you start.
  • Think in 3D. Make subjects/objects in the background smaller, so they appear further away.
  • Cut up and recombine your storyboards to play with sequencing and narrative.
  • Use the finished storyboard to create a master shot list. This way nothing will get overlooked during production.

Keep the storyboard simple so it can be understood by anyone who views it, and be sure to share the finished product with everyone involved! Inquire here for drawing your storyboard project.

Corporate Catering Ideas For Your Next Staff Lunch

Over the past few years, corporate catering has ventured into a number of different food avenues. It’s no longer a case of simple catering platters and buffet hot trays – where every corporate event has the same style of food. In a world where fine dining and street food compete for attention, successful caterers know that corporate catering can be almost anything the client wants it to be. My previous manager told me one way of increasing the productivity of your employees is treating them for a staff lunches.

When it comes to events like a corporate lunch (be it for the in-house team or clients), there are so many catering options, from ethnic themed dining to lunch on the go. Looking for something a little different next time you have to organise the team lunch? Why not up the ante and hire professional caterers to show your staff appreciation!

Here are some (yummy!) catering ideas for what might make up the perfect corporate lunch:

1. Sandwiches are always a great option for lunch and they don’t have to be boring or standard. Whole wheat wraps or seeded low-GI loaf can be used instead of standard bread. Or a croissant if banting is not your thing (click here if it is). Fillings are a chance to mix things up – think half egg mayo with roast chicken and bacon. Or biltong, cream cheese, and cucumber. Or tinned tuna and crunchy celery. Hungry yet?

2. Bacon, lettuce, tomato, mayo, and avocado wrap. Enough said.

3. Not a meat fan? Sandwich or salad, chickpeas are a great alternative and they taste delish.

4. Noodle salads are much more on trend than the boring old lettuce version. Not one for noodles? You could always go with a veggie or three bean pasta – delicious hot or cold.

5. Seed crackers with olive tapas, hummus, or cream cheese make for a tasty snack while a handful of grapes and a small yogurt are a naturally sweet end to a light lunch. Or let the caterer make suggestions on what will best suit your needs and budget.

6. Take your cue from the Japanese and order up Bento boxes – there are hundreds of options from a deconstructed chicken and barley salad to ‘naked’ (ditch the bun) black bean burgers served on a pile of marinated peppers. Let your caterer’s imagination run wild and your taste buds are sure to be delighted.

7. For dessert, fruit is always a good option and consider some fun alternatives like peanut butter and banana roll-ups (they’re not just for kids!). Be sure to keep all of the fruity elements separate as that will ensure they stay fresh and moreish.