Everything we do on the web has to be done with some kind of net effect in mind; we are always trying to improve something. Whether we are trying to increase traffic, sales, leads, or even just awareness, we have to take everything that we do into consideration. SEO consultants Melbourne are aware about cannibalization issue that may lead for your pages to compete each other.
This concept is something that is often discussed by SEO’s and marketers alike, but it is something that can affect us all. How often have you made a change on your website only to realize a few days later that not only did you not get the results you were looking for…but your site got penalized for it?
The biggest fear any marketer or SEO has is making changes that will cause you to lose traffic and/or sales. But how can anyone know for sure? Well, there is a way…and that’s through what is known as “page cannibalization.”
The term “page cannibalization” refers to when you have multiple versions of the same page on your website. For example, let’s say you have a products page on your site where you sell three different variations of a product – such as black, blue and red. Then someone comes along and decides they want to add another variation: pink.
It’s usually not a good idea to use content you have on one page of your site (blog), on another page. It cannibalizes the value of your original post. I don’t want to sound too harsh, but this is true. If you publish something valuable for your customers or for SEO purposes, then don’t let it get lost in the sea of your site by repeating it on other pages. Once you’ve posted your content on a blog, move it to a landing page or create a new blog post with links pointing to the original article from that landing page/new blog post.
Tackle this issue before it becomes a problem and make sure you’re using your content correctly. I’ve seen many sites that repeat their content all over the place, so it doesn’t have the proper impact. On top of that, they do not link back to their main site which is also a big mistake! If people are interested in reading more they should be able to find your main site where they can find more related information.
Are you worried about page cannibalization? If so, you are not alone. This is a common fear among small business owners who are just getting started with e-commerce. Trying to be both a website owner and an online store can be intimidating but also beneficial. If your website has traffic that is interested in your products and it is converting, then there is no reason why you cannot sell those same products on your website.