Marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. SEO consultant use web analytics for gathering data and use them to improve the ranking.

In the digital world we live in today we are constantly gathering data, but how do you make sense of it? How do you know what pieces of information are relevant and which are a waste of time?

My recommendation would be to use a free tool called Google Analytics. Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.

I am not going to go into too much details about how to use this tool, but I will tell you that it has many features, including:

Audience Overview: This feature tells you how many people have visited your site in real-time and who they are — their gender, age range and geographical location. It also tells you how they found your site — through social media or search engines like Google or Bing.

Geographical Location: This feature gives you further information about where your visitors live. You can see this information in both map and list form.

The data-driven approach to optimization is the backbone of our business. It allows us to make decisions based on hard data, rather than our hunches or feelings about what we think will work best.

Here are some of the benefits of a research-based approach:

• It gives confidence in our decisions.
• It helps us weigh the risks and rewards of different changes.
• It leads to better results over time because it’s based on real-world data.
• It’s repeatable and accountable, so we can track how effective our changes were and learn from them for the future.

User research is the process of understanding the impact of design on an audience. It combines a variety of qualitative (e.g., interviews, usability studies) and quantitative (e.g., web analytics, A/B testing) methods to answer questions that arise during the design process.

In the context of user experience design, this process is applied to websites, software applications and other digital products. Research is conducted at all stages of the user experience process, with different objectives at each stage. For example:

At the beginning of a project you might want to understand your users’ goals and motivations for using your product or service so that you can build something that meets their needs.

In the middle of a project you might want to test different design directions to make sure you are creating something that people will be able to understand and use effectively.

At the end of a project you might want to get feedback on your final designs to make sure that they work well in real-world situations and meet users’ needs.

When you first set out to create a website, you make a laundry list of everything you think it must have. You may not know the exact names for each of these features but that doesn’t matter. What matters is that at the end of the day, everyone is confident that the site will be able to do whatever it takes to help your team meet its objectives.

But then you begin developing and realize that your ideas aren’t going to come to fruition. Perhaps because the people doing the actual building are too busy or too conservative or too old-fashioned or too cautious or too much something else that prevents them from getting creative and inventive. Or maybe they’re just not as smart as you need them to be. Whatever the reason, what happens next can be problematic — sometimes fatally so.

Your team has placed a great deal of trust in you (even if they don’t say it outright) and when things go awry, you take a lot of heat for it. In fact, your very career may depend on how well you manage expectations. And with budgets tightening and resources shrinking, there is no room for failure.

Website optimization is a process that calls for a lot of research. For the simple reason that your business website is the face of your company, and how you present it to the world is going to define what people think about your brand.

Therefore, if you want to improve the performance of your website and make it more customer-friendly, there is a lot that you need to look into. Here are some tips from experts at Web Choice UK on how you can optimize your website by conducting the right kind of research.

Do you really think that a website is all about design, style and aesthetic features? Well, of course we do agree that these things have their own importance. But what if I tell you that there are other factors which are equally important in making your website successful and profitable. Things like user experience, simplicity and ease of use etc., play an important role in making your website attractive and useful for the visitors.